If there was ever such a thing as a boring design we might just look over it and say well its boring, right? Well is boring design that bad, why do we have to ensist on decorating every thing with ornaments and shinny glossy lighting effects, after all, isnt what we do as designers, a form of communication? Yes a certain aesthetic might communicate to a certain demographic, but what is the message behind the words, images why are those elements on the page, or site, or email, becuase we think it might appeal to sombody. To achieve a moment of entertainment. The message in its pure form is the key to good design. We can all see good design when its in front of us but great design is invisible.
posted By Stuart