Reverse Design Lab

FT: Can you tell us a little bit about what you do?

RDL: I’m currently doing experimental and personal Art & Design projects under the name “Reverse Design Lab”.

FT: How have the course you have completed been beneficial to your career?

RDL: Looking back at it now I can say that the most important skill I’ve acquired from both programs is observation.  I’ve learned to properly observe everything around me and apply a problem solving mind brought to life by a self-propelled design foundation and attitude.  Those have been a necessary skill not just to my career but for every facet of my life, discerning what I need to do and how to go about doing it is the key to every action.  There’s a lot of intuition involved in the process and knowing things by heart is a definite plus, even if this sounds like a blind and vague statement.  Knowing your place and where you should be and who you should be with is something you learn by being a careful observer in every direction and every way, because there’s always something for you to analyze and to receive feedback and information from, all the time.

FT: What do you do to get your work out there?

RDL: The main thing I do to keep myself afloat is to spend enough time handpicking the places where I find my work will resonate the most and just throw all my energy into showing that what I do has a deep significance into my life and everyone’s life.  I find that it’s becoming easier for people to share the work they do and to receive appreciation and feedback from many different sources almost instantly.  Technology has made it so that we are updated every second from every corner of the world about what the creative world is doing.  Once you realize this, you begin to appreciate what we have and how beneficial it is becoming for all societies.   I just keep sharing my work to anyone, no matter who the person is.  I just never stop sharing, and neither should you.

FT: What did you do to prepare for the working world, and do you have any advice for students soon to graduate?

RDL:Well, quite frankly, I don’t think I really did anything to prepare myself for what I’m currently experiencing.  In school we are thought many different scenarios but there’s always the chance that you might just make tons of mistakes and shape yourself up as you go by trying different approaches and looking at things from different angles.  Everything that I’ve done has been unique, as in, I wasn’t expecting to be doing this or that, but I’m always learning, everyone is always learning, and that’s a good thing.  That knowledge expands into our being and after some time it comes out with a completely new look and everyone pays attention.

What I can say to students approaching their final days of school is that designers are extremely important to our lives and they should always have that in mind.  They should know the impact they can have among us and always strive for the good and well-being of humanity and never the opposite.  The strength by which this profession comes has no boundaries, but we shape it in the way we want and, if you take me as an example, you can see that I could have been working for someone else, doing mainstream design for mainstream products, but very early on I decided to take on a more difficult path, a path in which I shape my thoughts in my own way and I decide what belongs in this world and what things should be brought to our attention.  This path has many holes but it is more satisfying than any other one I could have chose.  It’s really up to you how you use your skills but just know that it affects a wide range of people and that there’s responsibility by what you do, that must always remain fundamentally important in every designer’s mind.

You can see more of Antonio’s work at

my universe is yours
my world is yours
point of view
motion design