Long before the profession of graphic design, there were signs and display billboards in american culture, to advertise or display on facades. Gotham features in many of these from the 1930 through to the sixties. Four New widths have been designed by Hoefler & Frere-Jones for 2009.

posted By Stuart ]]> http://www.forththread.com/wordpress/2009/05/39/feed/ 0 http://www.forththread.com/wordpress/2009/04/28/ http://www.forththread.com/wordpress/2009/04/28/#comments Mon, 27 Apr 2009 10:08:00 +0000 Stuart Smythe http://www.forththread.com/wordpress/?p=28

There is something fascinating about old signs. They seam to be preserved so well, and for a reason maybe, there to signify to the digital realm of what the yesteryear used to look like, you can almost hear the presence of old cars chugging down the dirty streets of San Fransisco.

The style of lettering ozzze’s so much personality and nostalgic images come to mind.

posted By Stuart ]]> http://www.forththread.com/wordpress/2009/04/28/feed/ 1